Kim’s recipe for success as Sutro Media’s Chief Content Officer? Equal parts editorial excellence, an author’s insider support for colleagues, and relentless tracking of trends. Hot on the heels of the iPhone and app store launch, Sutro built an expansive platform for regular people to share their expertise. Kim then proceeded to pitch, recruit, and build the world’s largest and best collection of independent travel experts, single-handedly shepherding them through the creation process. If a picture is worth 1,000 words, what about an app with 2,100 pictures?